- Audience will be more advanced: Ads of 2020 will be created according to the audience motion. This will also lead into the feature, in which audiences will be able to choose outcomes at key moments in the ad films.
- Buyers will be more techie: Without any doubt, the buyers of the future will have a formal background in predictive analytics. Increasingly, with so much data to process, human buyers will be assisted by virtual agents.
- Fewer media sellers: By 2020, the majority of ad deals will be struck silently inside of machines. Remember 1960’s ‘Mad Men’, the practice of large teams of junior sellers hitting the streets and pitching banner ads to agencies will be dated in the same way. However, by the year 2020 there will be a period drama or ad movie based on the online ad industry circa 2004, which will be rather more humorous.
- Target people