- Postcard marketing – Use postcards to ask for referrals, announce events, build website traffic, say thanks, and more. Of course, for best results you need a good list.
- News release program – Does your company bring new products or services to market? Publish literature? These are great subjects for news releases. Send releases to editors at relevant publications regularly to get more than your fair share of coverage. Public relations activities like this are time-intensive, but cost much less than advertising.
- Feature coverage – Getting major coverage in the right media outlet can enhance visibility and credibility quickly. Use research and planning to ensure your topic is timely. Then target specific editors.
- Case history articles – Highlight your company’s capabilities with problem/solution articles. Well-written case histories are in demand — by readers and editors alike. These stories make great website content, too.
- Internet – Creating and maintaining a website is
That is a hell of a lot of potential customers, isn’t it? You could actually have a business and only cater to the Hispanic Crowd to stay in business, think about it?
There are Women only clothing businesses, then there are businesses that only cater to over weight women, with large sizes, which you may say limits your market, right? Is it just that we in the automotive business are so darn lucky to have a business that has more cars than people in it?
Did you know in some states there are 2.2 cars for every man, woman and child? CA is one of them. For every kid there is a police car, school bus, Fed Ex van USPS jeep, think about it. Cars, boats, motor homes, motorcycles, etc. everywhere on every street all needing oil changes, wow. There is an interesting book that you should read if you …
A tightly focused “guerrilla” marketing program, when done right, can help a company accelerate its sales at a fraction of the cost of traditional programs and campaigns.
As the economy starts to rebound, now is a great time to re-energize your marketing programs and focus on Marketing that Sells. Start by asking and answering the following questions:
Are my marketing programs maximizing awareness and lead generation at minimum cost?
Do my website, collateral and PR messages clearly communicate my company’s Unique Selling Proposition (USP), and why customers should pick us over the competition?
Is there effective hand-off of sales leads from Marketing to Sales, and am I sure that my Sales team is following up on every lead?
Do I really know what my Return On Investment is from my marketing spending?
Once you’ve answered the above questions, do what top companies are doing today, to maximize marketing ROI through …
Identify a common problem
There are many problems that need to be solved in this world. The problem has to be a common one, so that enough people need a solution to this problem. And the problem has to be important enough so that people are willing to pay for a solution
Provide a solution to the problem
This is the product development phase. You have to solve a product that actually solves the problem that these people are experiencing.
Find people experiencing the problem
This simply means that you need targeted advertising. Where to find your target audience will depend on the specific problem. Maybe you will find them on search engines. Make sure that your keywords are very specifically targeted at those who experience the problem you want to solve. Or maybe you can find your target audience in certain communities, such as online forums or self help …
Attend organization meetings
Where do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. What better way to meet and get to know these individuals while learning more about the market?
Offer to speak at a meeting or conference
What do you have to offer that you feel could be of value to those you are trying to reach out to? Present a short talk or slide show on a helpful topic. Be sure you present something of value to the group. What helpful tips or other material would hold ther attention, and entice them to learn more about you and what you do? Just give them a small taste of your skills and knowledge. Chances are, they will want to talk to you after the presentation.
Advertise in publications your target market reads
The Internet is …
A lead service generates success. Marketing executives may disagree on the best form of marketing, but lead executives will tell you to spread the wealth. Traditional marketing such as the telephone book, newspaper advertisements and flyers are not replaced by a lead service, but complemented by it.
If this still doesn’t answer why a business should say yes, then a business needs to understand that a lead service delivers respondents that already want the service. Leads come in a variety of packages from multiples to exclusive, but what a lead service offers a business is a customer that is already primed to buy.
A traditional advertisement costs a significant investment targeted at a specific demographic that may return absolutely nothing. A lead service generates viable leads that are already interested in the service offered. From mortgages to insurance to credit counseling, a lead service is managed marketing that effectively uses …
So make sure you keep a list of all your customers. Compile this list in a database of some sort and guard it with your life. Lists are often-times considered the most valuable assets a business can have.
Then send out follow-up/thank-you info to keep the number of refunds down. You can also use this database to send out more offers to your group of clients. Just be sure you send out offers for items related to the product they already purchased.
Like I just mentioned, many successful businesses create new products just to sell to their current customers. This is a smart strategy — they already trust you so they are much more likely to buy from you again.
Another idea is instead of making your current customers purchase your newly developed product at full-price, you could give it to at least a few of them for free or …
Marking products within a retail environment may not always be a straightforward proposition. With so many different items that may warrant interest, customers can easily begin to feel overwhelmed. Creating a more prominent display will ensure that new products are more easily noticed or efforts to sell specific items are able to be met with greater success.
Retailers, merchants and other business owners who choose to overlook promotional materials in an effort to curb operational expenses could be making a very costly mistake. Enticing customers to make additional purchases once they have entered a store or sales floor can result in a considerable boost in sales revenue. Acquiring signs, displays and other materials may produce a considerable return of investment.
Designing a storefront layout that will be more effective or creating a more attractive retail environment may also be advantageous. Retailers that are suffering from an unattractive layout could end …
- Evaluate your promotional materials: Are they consistent? Do they appear professional, yet personal? Your promotional materials should put your customers first, and discuss ways that you can help them. Write with the intent of creating value for the clients you serve. Use a professional agency to design your marketing message and refine your corporate identity. Keep the style, fonts, and colors the same for your letters, brochures, and newsletters.
- Persuade naturally: Develop a partnership with your customers. Approach each client’s situation as a team effort, rather than something that you are supplying. Don’t rattle off your capabilities; instead, tell your prospect a story about how you helped another client.
- Develop your personal presence: A winning image starts with how you look. Pay attention to your appearance, the way you make eye contact, how you use your voice, the things you talk about, and the firmness of you handshake – these
Change, otherwise known here as action, occurs when people realize that the consequences of their actions, or in-actions, are no longer acceptable to them. How many people have tried to diet, and tried many of the hundreds available, but couldn’t keep the weight off or motivate themselves to keep up the discipline? It wasn’t until they were finally fed up with the consequences of being overindulgent that the motivation to pay the price was activated. It isn’t the diet that works, it’s the motivation. Therefore, what you see in the marketplace are more diets that are less “painful” (less price to pay) being made available to snag those who are motivated to do something but are not willing to pay too big of a price (no pain, no gain).
From a marketing perspective, inspiration can propel some parts of a potential marketplace into action. I like Home Improvement store ads …