It Takes a Village-
It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content. Less than 40% of those surveyed said they have a dedicated organization and/or people throughout the organization.
Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It takes time to understand your buyer, their pain points and challenges and their buyers journey. According to CEB, in a typical B2B buying cycle there are on average 6.8 people involved in the buyers committee all of whom want specific content that is relevant to their role.
With this being the case, how is it expected that only a handful or only one person will be able to create compelling content? In order for content to be done properly and produce value, there …
Whether for new product launches or promotions, product displays still play a pivotal role in showcasing your brand and business. No truer is this then when it comes to business expositions, conferences, or even daily or weekly sales and specials. With years of extensive industry experience, area marketing and product display companies have the tools and expertise to help build and grow your business.
From teardrop and traditional banners to flags and customized flags, there are so many options available for brand and product displays. These items can also be created to many sizes, dimensions, or specifics you desire. They are also lightweight, mobile, and easy to put away when not in use. Whether for business exhibitions or storefront promotions, now is the perfect time to speak to banner experts about your needs and aspirations.
In addition to actual banners, stands are available as well. In fact, many business owners …
When advertising, never do it out of emotion. When starting an advertising campaign make sure it can be tracked. Weather you pay for it or not, if you can’t track it, your wasting your time and or money. Lets say you want to start an opt-in e-mail campaign. You send out 300,000 e-mails. You get 3000 responses(by the way, that is extremely good). Where did the they come from. Why didn’t they or did they buy? If you can learn something from it that makes the next campaign better it is not a failure. By constantly analyzing and readjusting your campaigns, you can zero in on the most effective form of advertising possible for your specific business. In the words of Colin Powell, “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
Most hosting companies today offer web site analysis software. …
First, you write down the exact results you want or expect. Let’s say you have a teleclass, seminar, speaking engagement you are delivering on X date. This becomes your D-day — sort of speaking. It may be end of the event planning, however, it can also be the beginning of your follow-up plan. For simplicity sake, let us stop at the D-day point.
Now you can prepare a count down calendar in several ways. One way would be to use a calendar with the days of the month filled in. You mark down the D-day and then you back track from there to today.
Count down the days until __________. Number of marketing days to go until __________.
Example: Count down days until seminar. 20 marketing days to go until seminar.
Any doesn’t matter which calendar method you use, you will need to write down your measurements or your mini-results …
If you invest in business cards you may as well get maximum effectiveness out of them. Your business card should be a mini-billboard to pre-sell your product and service and generate leads. It should never be a listing of your contact information along with your company logo.
Author Debbie Jenkins publishes a free eBook that provides tips on improving the effectiveness of your business card. The title of this hard to find gem is “Card Shark.”
If you use coupons never offer just one choice. Multiple coupon offers of three items always out pull coupon offers of only one item.
Many of your prospects will decide ‘no’ to an offer simply because you haven’t given them options to choose from. A single offer is basically an ultimatum, take it or leave it.
Many will leave it.
This is an outstanding medium to use for communicating …
General advertisements and other high profile activities contribute to your company’s image. These points of contact with your target customer help mold your image, which in turn can create loyalty from your customers.
Donating money, services, and/or time can build trust and a positive image for your business. Philanthropy contributes both toward your branding efforts and your company’s internal well being.
New Product Pipeline.
New products in development represent your future sales. If you get feedback from your customers or potential target market then design new products (or change existing ones) to meet their needs, you are ensuring a demand for your products in the future.
Short Term Strategies
Reduced Price Sales.
Limited time sales encourage customers to act. You likely have customers intending to buy but have not “gotten around to it”. Holding a sale will give them incentive to purchase.
Group Discounts and Offers.
Discounts or …
Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding establishes and communicates a company’s personality (sometimes referred to as company image.)
Think about YOUR company. What personality or image do you want to present to customers and prospects? Should it be warm, friendly, and down-to-earth? Polished, knowledgeable, and sophisticated?
Does your company’s current logo and literature design reflect the image you want to present? Is your company’s personality presented consistently in all forms of communication?
Are you overwhelmed now? Let me simplify. There are four key steps in brand management:
- Positioning – identify your company’s unique benefits and image.
- Planning – develop a road map for your brand identity programs.
- Protection – guard the integrity of your brand.
- Promotion – build awareness of and preference for your brand.
Brand management is an ongoing process, not a destination. Bad …
They may not hire you immediately and it may be months down the road, but if you put together a professional and entertaining video clip that portrays you as an expert in your field, then they will remember you!
- Have a “comfortable and “warm” background setting
- Your demo video should always show you speaking within the first minute or so of the video; you want to catch the audience and the energy they are generating such as clapping, laughing, listening carefully and possibly jotting down notes
- Your first anecdote or presentation needs to be the most important thing you have; you only have 2-3 minutes to WOW the attention of the “hiring” company (meeting planners, associations, organizations, and groups)
- Show yourself open on the platform; don’t “hide” behind anything
- Energy is the toughest thing to capture on film; create energy with your body movements (use the stage fully) and pitch
Who is your ideal client?
How would your like to fill your practice with your ideal client, your favorite person with whom to work?
This is so doable, yet so few people bother to do it.
Your primary job here is to do two things –
- Identify your ideal client, and
- Get to know all that you can about your ideal client.
What you need to know
Here are a few of the things you must know about your ideal client:
What do they look like?
Where do they live?
While all of the above are good questions that you need to have the answers to, their is one question we have not listed yet. If you could only ask one question, if you could only have one valuable piece of information about your ideal client, here it is:
What is your ideal client’s greatest pain, what is their greatest