Pens are wildly popular but if you have high end clients, then the pen should be a high end one with your logo tastefully engraved. After all, you want the client to use it in front of other clients. The best way to choose a promo item is to look at what the typical items they use on a regular basis may be. If you cannot think of anything, then choosing something for the general populace may be the best way to spend your money.
In my business, I choose to give books. Of course the books I give have been written or co-written by me as the expert. It does not have to be a book; it may be a white paper on something that may concern your “best client”. Flaunt your expertise with this type of promo item and follow it up with a gadget such as a …
More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. In order to enhance competitiveness in today’s marketplace, more and more companies are forming strategic alliances. Strategic alliances can maximize your position in the marketplace. When you learn how to leverage partnerships you increase your market share. It is also a very smart way to grow a small business. Cross promoting with other businesses can give you a significant advantage over the competition with many benefits and cost savings.
A strategic alliance is based on an arrangement between two companies to combine resource that will help both gain a greater share of the market. They are often formed when one business alone is unable to fill the gap in serving the needs of the marketplace. Forming strategic alliances can …
Referrals work. Word of mouth advertising is still the most powerful form of advertising available, and it’s getting ever MORE powerful in 2004. The largest companies in this country have cut their advertising budgets over the last 10 years and directed that money towards generating positive PR and good word of mouth (a.k.a. “buzz”) for their products. (Most marketing people who are paid to buy and sell advertising would rather you didn’t know that, but it’s a verifiable fact).
So how do you build a successful word of mouth program for your business?
Offer your customers a discount on their next purchase if they refer a new customer to you. A lot of companies do this already, but amazingly, not many of them publicize it. If they remember, they mention it to you on your way out the door. Well I say you make damn sure your customer …
Have A Well-Defined Promotional Plan
A significant part of your marketing includes promotion – pre-show, at-show and post-show. Most exhibitors fail to have a plan that encompasses all three areas. Budget is naturally going to play a major role in deciding what and how much promotional activity is possible. Developing a meaningful theme or message that ties into your strategic marketing plan will then help to guide promotional decisions. Know whom you want to target and then consider having different promotional programs aimed at the different groups you are interested in attracting. Include direct mail, broadcast faxes, advertising, PR, sponsorship, and the Internet as possible ways to reach your target audience.
Use Direct Mail Effectively
Direct mail is still one of the most popular promotional vehicles exhibitors use. From postcards to multi-piece mailings, attendees are deluged with invitations to visit booths. Many of the mailings come from show management’s lists …
A local morning team on the number one morning show in town have me on each Monday and Wednesday for about 5 minutes each time.
As a marriage and family therapist, it’s a fantastic way to market my private practice.
Many people have asked me why in the world I drive over there twice a week. I usually respond by asking them do they know how much it would cost to buy 10 minutes of advertising on the radio each week?
Advantages of appearing on the radio
There are several advantages to being on the radio as a therapist:
- It ups your expert-ability – When you are on the air, you are automatically seen as an expert. Listeners figure that the station would not have you on if you did not know what you were talking about.
- You reach a larger audience – When you give a presentation to a
This statement seems logical “Ask your clients what they want and then sell it to them”. But time after time people go into business and sell what they make rather than make what they can sell. It’s mind boggling when you talk to people who have just started a business thinking I have a great idea that everyone will want.
So be it, it might be a good product but a little due diligence will go a long way. How about doing a little market research to see if there really is a demand for your idea that you think there is. The best part is, now with the Internet you can do market research without breaking the bank. How many business ideas could you have saved time, money and the frustration of not pursuing it, if you did some research to really find out whether or not you were …
This is a winning combination in today’s marketplace, yet many corporate bodies and professionals discount them. The more complex your marketing, the more forceful, so they think. Not anymore. If you must lead the pack in your business, then keep your product packaging and marketing simple. You must stoop to the level of your consumers and communicate with force. These days, as you communicate and sell, you have to motivate your workforce and your customers. Why? Motivation and simplicity, they are the power, the market forces that will rule business this year. Without them, there is no force in your marketing. Some ideas.
Create your own medium
Your marketing costs should not be too heavy. You can keep it low by creating your own medium that is simple and cost effective. Here is what an American company does. It plants corporate messages right on the back of complimentary …