If you are using dull colours it is likely that no one will notice your sign. A bright, but not that which is too much flashy can help to turn heads. You should also use colours that make reading easy and distinguishable from the base colours. If it is not so then your people won’t be able to read your advertisements.
Not only colour even the way it is written can also make it appealing. If you can alter the style or the typeface or the font of the letters then that will be more appealing to you. Try to make it memorable by applying unique styles. Remember not to combine too many styles because that will again make it look like a chaos. For example, if your company name is Jones real estate. You can write it in different ways, say, JONES REAL ESTATE or JONES …
Flyers & brochures – are affordable and can be used as a direct mail piece, used in your information packet, or used during a tradeshow. Sometimes this can run you a few hundred dollars if you hire someone to do them for you, or use a do-it-yourself services from an online vendor.
News Releases-creating a news release and sending it to the media when you have some news worthy information is a great way to get free publicity. Be care though. The media only wants releases that have a clever angle or is a hot topic. If your store just got a new arrival of silk shirts by a top designer, don’t send out a news release mentioning it. Try to come up with an angle instead.
Networking – anyone who provides products or services should be networking; whether its at your local chamber or local organization. Networking is your …
One of the most intense types of marketing that is geared towards people no matter where they are and where they go is mobile marketing. Consider this. You could pay for one hundred banners to be put on the sides of buses in one major city. This will cost thousands of dollars in marketing. Those who see the ad will be able to react to it. But, in order for them to see it they need to be at the right place at the right time to see the bus go past them. In the end, your target audience is quite difficult to target in this medium.
But, when you consider mobile marketing, the tables are turned. What is the one thing that you insure you have when you grab your keys to head out the door? You mobile phone! And, so does about half of the population out there. …
Be Prepared to Initiate
In many businesses there is no real attempt to initiate action towards a sale. Many sit and wait for customers to come in or for the phone to ring. They hope the customer will initiate the action. This is OK when things are busy, but what happens when trade slows down? Often the first thought is that we had better do some advertising. Unfortunately, random, unfocused, one off type advertising rarely achieves good results. You need to know what initiates action from your customers and then consistently and regularly set that process in motion. This takes a degree of preparation and planning, by analysing customer needs, preparation of a targeted marketing message and delivery through the right media to attract the appropriate amount of attention from the right customers.
Be Prepared to Measure
Is there anything worse when not making enough sales than to spend money …
We have gathered down some of the advantages and made a list of them in this article. To know more of it continue reading this article.
- These help them to establish an identity of their own and make business independently. Many of the people have confessed that they did not have the slightest notion that a company (say ABC) even existed if they had not seen the banner of the company somewhere.
- The signs attract new customers and intimidate them about the existence of you and your company. The signs draw the attention of the people and make them aware that such a company is there or such a product is sold by a company. If you don’t have a sign even your neighbour would not realize that you are there selling some of the useful items that they might need.
- It leads to a significant increase in the sales
First, list each company’s top executives, products, and services. Make sure your marketing effort is aimed at the right individual.
Second, describe the products or services that you think best apply to each client. This is not a sales forecast but rather a listing of products you think can best help his or her business.
Third, make a list of your competitors. Include their products and any marketing programs they have. If they use fliers, advertisements and so on, list them and, if possible, the dates they appeared.
Fourth, write down the marketing plan you’ve used for each client. If you send anyone literature, be sure to include the date and result. Was a purchase made? Was there a request for more information? Did someone call? If no action was taken, note that, too.
Last, but not least, keep track of your marketing costs per client or prospect.
A well …
Tapping into the vast population of Internet users is vital to providing a well-rounded service. When surveyed, the majority of women said that they would be more inclined to use a store that had an online presence, regardless of whether they were planning to shop online or offline. What does this tell you? People invest a lot of their perception in technological advancement!
According to Stanford University research, in the past ten years Internet usage has soared from essentially 0 per cent to almost 60 per cent in the United States. These 90 million or so people spend an average of 3 hours per day browsing the web and using email. There is incredible scope to have this time used to encourage people to learn more about your particular organisation.
In not having your details on the Internet, you effectively miss out on three hours of every day when you …
If you want immediate results, you need to have a strategy to create sales consistently. Thus, you avoid the need all together to market for immediacy. I would rather have immediate results happening all the time, wouldn’t you? So how do I continually grow sales? Here are my Top 5 Ways to Market for Immediate Results:
- Network – Be involved in industry organizations, referral-generating organizations, and show up at networking events where your clients are. There are many good organizations that may be a fit for your business. Test them out before joining, and then make a commitment to participate at a level that positions you as the expert in the group for your field. Referral groups are much more valuable than groups that meet just to pass leads. Referrals have a much higher rate of converting to customers than leads do. Networking has to be a key part of
To Gain Exposure/Brand Recognition
This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people – they won’t know the product exists unless you advertise.
Gain Immediate Sales
Many forms of advertising may gain you immediate sales. This is ideal for most, but it’s also important to realize sometimes your ads may be working even though you don’t see sales at the time the ad runs.
Announce new product/service
If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.
Now that you know WHY you should advertise, let’s look at the TYPES of paid advertising there is:
Banner and Button Ads