detail may be appropriate.
Basic Marketing Plan Content
Include a summary at the beginning. Like any business report, your plan write-up should begin with a summary. The traditional executive summary is one option. I prefer to include — either in addition to or instead of the executive summary — a one-page table. The table makes everyday use of your plan easier. In one glance you can be reminded of your main challenge, objective, strategies, and tactics as well as budgets and deadlines. Also, as your plan evolves throughout the year, the table makes it easier to strategically modify the plan.
Explain your reasoning. Make some reference to why you chose the specific objective(s) and strategies in your plan. This will make it easier to justify the plan to others (if necessary). It will also help you make smarter, strategic decisions.
Identify your target customers. By doing so, you will be …
The hardest part of calculating CLV is figuring out exactly what your customers’ “lifetime” really is…. and the only accurate way to arrive at that number is by getting, storing and analyzing your customers’ data. Period. If you’ve been in business for a while, this should be easy to get, but if you’re a start-up you’re going to have to estimate this based on industry standards.
Although there are several ways to arrive at CLV, the easiest is to calculate:
- The average length of time a customer stays your customer
- The number of transactions that an average customer will have with you during that time and
- The average dollar amount per transaction
Multiply these together and you’ll arrive at a usable number. But remember, junk in, junk out… so make sure your original numbers are accurate!
Once established, you can use your CLV as a benchmark for developing a realistic …
The Internet and its advancing technology are significantly changing the way marketers reach consumers. In most cases, the cost to use these newer tools and tactics is within range for most independent innovators and entrepreneurs. The hardest part may be choosing which method to use.
Your first step is to familiarize yourself with the possibilities. Next, you will need to become more techno savvy or find a talented computer consultant. While the consultant can cost a fair amount, consider creative ways of working with such a person: Bartering or offering a percent of your profits for a limited amount of time are just two options. You also may need to consider enlisting the help of other professionals or talented amateurs looking for opportunities. Photographers, writers and videographers are a few that come to mind. Again, before you protest the potential cost, look for low-budget options in your area. Local community …
Some of the leading brand names and makers of banners stands world wide are Nomadic Displays, Nimlok, Octanorm, Discount Displays.com, Apple rock, Accura imaging, IMEX display, Alco Cutaways, Art-tech productions, Exhibit works, Display wizard, Redcliffe imaging and Magicpak.
Some overseas manufactures include Ask4plastic made by Ym-Display from China. Also Alibaba.com lists a number of overseas manufactures from the Far East like Admax Exhibition system from Shanghai, Dingyi display equipment limited (China) and Infotech.M.ltd from Korea.
A typical range of products from these manufacturers shows great versatility and style. At Display Wizard, there are a range of vinyl banner stands to suit every budget and taste. Their banner stands include scrolling banners, rollup banners, traditional banners, Cigogne tensioned cable fabric banners and flexible fabric banners.
Redcliffe Imaging has a wide range of beautiful and useful banner stand models. Starting with the cartridge banner graphic replace system (that allows quick changes of …
In other words, if the product or service you provide is truly of benefit to others, then marketing becomes a duty. Not spreading the word is irresponsible and unethical.
Of course, the opposite is also true. If you have a product or service with no real benefit, then to actively market it would be irresponsible as well. If deep down you have doubts as to whether what you’re providing is of real value, you’ll probably sabotage yourself in your marketing efforts. I see this all the time among small business owners — they often don’t believe enough in their products to aggressively market them. So they hold back and fill their days with non-marketing activities instead. Doing too much marketing makes them feel uncomfortable.
I’m not advocating trying to fool yourself into believing in your product/service when you don’t. I’m suggesting you consult your conscience to see what you already …