Submit articles online
If you enjoy writing, a great way to drive more traffic to your web site is by submitting articles online. Find publications that your target market reads, and submit your articles there. Some sites offer directories of articles that others can use in e-zines or blogs. Submit to as many sites as possible, and don’t forget to include a short bio at the end. Reference your contact information, including a link back to your web site.
E-zines help you keep in touch with clients, customers and colleagues. This is also another opportunity to send more traffic to your site.
Blogging is becoming much more popular these days. Blogs are less formal than e-zines, allowing you to become more up close and personal, while still promoting your business.
Although this also falls under the category of online networking, posting to message boards is a …
Mail order is over saturated with plans, directories, sales materials and products that have been around for ten, fifteen, twenty years and longer. Many of these materials were not that good in the beginning, and yet they’re still being sold as quick secrets to wealth and fame. This is part of the reason for the junk mail reputation of mail order.
Just a little investigation on your part will show that the most successful people doing business by mail are always on the alert for new products and they quickly add these products to their own sales inventories as they become available. This is a must for success rule, regardless of whether you do or don’t produce your own products.
It’s almost impossible to gain much success with a single product report, booklet, book or manual. The best way is to search around for a number of related products, then, …
The Pitchers: Sales
Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows about the package deals or even the date of the first game.
No one tipped the local sports writer or the local TV news of the upcoming grand opening game. What happened to the marketing department? There’s no marketing research, no publicity, and no idea where to begin targeting sales. Sales will flop and will make the sales department look bad, but it’s marketing’s fault since they didn’t do their job.
The Batters: Marketing
Let’s switch and see things from the marketing team’s view. They do a grand job of posting banners of the first …
- Have you spent more then $3,000 in trade show marketing & exhibiting?
- Were your new prospects and sales results less then you expected?
- Did you leave the show tired and exhausted?
- Did you arrive at the trade show just in time to set up?
- Were you under-staffed in your booth?
- You have exhibited less than 5 times?
- Are you questioning whether you will ever exhibit again?
If you answered YES to any of these questions, you need to read these top 10 strategies to increase your trade show marketing success.
The majority of companies and destinations I see exhibiting at trade shows do a terrible job. These same under-performing companies then complain to show management that it was management’s fault they did not sell more.
Usually these same poor promoters wonder why their sales stink, … and it’s usually not just at the trade shows.
Trade show marketing done properly …
Build a sales force for you.
Don’t think that sharing your profits will make you more money?
Here is an example of how an affiliate program can make you a lot of money.
One of the top internet marketing sites online is http://www.marketingtips.com. This is the site of the late Corey Rudl.
Rudl made millions of dollars from this site, and it’s reputed that he had about 70,000 affiliates marketing his program.
Imagine what a major increase in traffic you will see when you have all of these links pointing back to your site, as well as affiliates marketing in markets you might not have considered.
It’s the power of leverage. You spend less time and less money marketing, and you make more sales.
Increase your links in the search engines.
You can also use your affiliate program to increase your rankings in the search engines, as well as increase …
Over time, this particular client has shifted more and more of his advertising towards his website. He used to put coupons in the phone book ad, and it definitely cost him. Now, for a fraction of the price, he puts his coupons online. And the great part is, he can change them at any time.
As I understand it, at least one of the phone books he advertises in charges extra for letting him put the website’s address in. Still, it saves him money because he doesn’t include the coupons anymore.
Not only that, but the website is, of course, much more flexible. Any ad you place is then out there forever. I would encourage you not to use specific prices in your advertising. Instead, direct potential customers to your website, where they can get up-to-date pricing information.
Of course, you can fit much more information on your website than …
In the early 1920’s Henry Ford launched his assembly-line produced Model T. The car was relatively inexpensive, yet of good quality for the time. In order to reach production goals, the company decided to offer only one color of the car—black. “You could have any color you wanted, as long as it was black”, the saying went. With this strategy, Ford quickly dominated the market, capturing up to 57% of the car market at its height. It was a brilliant initial strategy, but Ford eventually faltered. He simply forgot to listen to his customers that were asking for additional color options. General Motors saw this trend, and capitalized on it, producing cars in a multitude of color options and quickly taking back much of the Ford market share gains. With all the innovative ideas, industry-changing processes, and brilliant strategies Ford came up with, he forgot the most basic …