Create simple and clear message
Signs must be placed at front and center when your objective is to promote products. Your customers should be able to understand your message. Good retail signage tells customers everything they need to know in order to make a purchase decision. First of all, make your signs attractive enough that they grab customers’ attention and make them read your message. Take an example of a great marketing email. It’s the subject line that makes people ignore or open the email. Similarly, your signs must have the power to make your audience sign up.
Use easy-to-read font type and size
Small details do matter when it comes to designing advertising signage. Every element of your commercial signs needs to be spot on. Clear font characters will make it easy for your readers to quickly browse through your message. If your customers can’t read your message quickly, …