Ease Of Delivery
Once a survey has been created it is deployed through the internet or organisations intranet making it instantly available to anyone with access to the internet.
Ease of Promotion
There are a number of easy ways to invite respondents to participate in a survey such as sending an email that contains a link to the survey or linking to the survey from a suitable website.
Ease of Participation
Online surveys don’t just make it easy for the publisher as most respondents find that, when compared against the traditional pen and paper survey, completing a survey online is quicker and easier and from the publishers point of view a lot less prone to mistakes such as respondents missing out questions or multiple responses being entered against single response questions.
Ease of Survey Management
With an online survey the publisher can see in real-time the response rate and summary results.
Ease of Analysis
At the end of the survey the response data is ready for detailed analysis, the information can be loaded into a spreadsheet or third-party analysis program where the respondent data can be sliced and diced.
Appreciating the Ease
Once the ease of the total life cycle of conducting a survey online has been appreciated by business managers they will begin to recognise the multitude of new opportunities that exist.
The costly annual employee satisfaction survey can now be done quicker and cheaper allowing the exercise to be conducted bi-annual or quarterly ensuring any employee problems are identified and dealt with early. There is also now an opportunity to conduct smaller and more targeted ad-hoc surveys on a departmental level or a niche area of the business improving employer/employee communications.
A survey can be used to help deliver a management message and measure the employee support and concerns of introducing new initiatives, something a simple one way memo style directive cannot do.