The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. For example, a current customer gave them my name (#2 in the trust diagram), the person then visited my website (#5), viewed my portfolio (#4), and then made the decision to contact me.
This ties in to the rule of thumb that it takes seven contacts with a potential customer before they will make the decision to purchase. Now when I sold real estate, this usually was used by sales trainers in the context of, “Make seven cold calls and eventually they will list with you.” I don’t know about you, but for me cold calling just takes all the fun out of what I’m doing. Who wants to get business that way? Going back to the client trust diagram, that is …
WHO ARE YOUR POTENTIAL CLIENTS?
Rule number one in the world of marketing is that you can’t be all things to all people! You must know exactly who your potential clients are in order to reach them effectively. Your client base is not “anyone who is disorganized” — but it might be “working moms” or “entrepreneurs” or “elderly people who have to downsize their living environments.” And the more specific you can be about your demographics (age, income level, gender, geographic location, etc.), the easier it will be to connect with these clients. Since my area of expertise is Professional Organizing, let me share an example of some demographic groups that I might market to:
- working moms who have kids in daycare or afterschool care
- entrepreneurs who have been in business (less than / at least) 1 year
- elderly homeowners who are moving to a retirement community
- homebuyers who are
With a variety of people attending these corporate events, their tastes and preferences are bound to be different. Workplaces have a diversity of people, and this makes corporate event planning stressful and difficult. It takes a lot of quality time for excellent corporate event planning, and still many may be disappointed with the results.
The major part of Corporate Event Planning 101 is the appointment of a professional Corporate Event Planner. He/she can plan and produce a great corporate event for you and save you time and money. In fact, due to poor planning, many corporate events have failed to draw clients. Well, you can definitely avoid this.
Planning and organizing corporate events, such as a trade show, requires investing a lot of time and money. To make your corporate event a showcase of your products, you need to plan for personalized promotions items, effective banners and unique giveaways. Corporate …
As I am always telling my clients, educating your potential clients is the first step to having a long lasting relationship. Simply replacing windows, installing a new furnace, or even adding on a new room, energy efficiency should be important. Important enough that contractors need to emphasize this in their marketing materials.
Each marketing piece that you create, should promote the actual dollars they will be saving by using your specific services and products. For example, if you are a full design remodeling contractor who occasionally does replacement windows, creating a marketing campaign for windows, with the message that with the installation of energy efficient windows, will lower the homeowners utility bills, allowing homeowners in the long run to expand their home, request more of your services or simply have lower monthly costs with an energy efficient house.
A vital part of this energy efficient marketing is to educate not …
Publish a book or series of reports
The internet has made this much easier. You can now create an ebook that can be downloaded without having to involve a publisher. A well-written book or series of reports will establish your reputation as an expert in your field.
Publish a newsletter
Set one up on the internet and distribute it to your customers. This is an excellent way to regularly keep your name in front of your prospects as an authority on your subject.
Write press releases
Used correctly these can gain you a lot of positive publicity. Make sure the press release looks like newsworthy information and not like an advertisement.
By publishing information packed articles, you’ll soon enjoy the status of being seen as an authority on your topic. This can lead to joint ventures and many other exciting opportunities that you would have never enjoyed otherwise!…
Generate traffic. Produce sales. Increase profits.
Those words are gold to every business with a Web site. But an overwhelming majority of entrepreneurs don’t ever reach their goals of gold.
This is mainly because there seems to be an unwritten code of Web advertising. It states you can only be successful on the Internet if you are using online advertising methods like search engines, banner ads and buying online ad space. True, this should be a factor in any company’s marketing efforts but there’s an old rule of advertising you should
There are three main offline-advertising mediums worth investing in to drive people to your site. Print, television and radio ads are fairly inexpensive and have the power to promote your dot com presence effectively.
It’s cheaper and more effective than you think.
Newspaper advertising is an easy way to get your message in front …
Marketing is expensive
Marketing is only expensive (and therefore an expense rather than an investment) when it is either unaccountable or ineffective. There are myriad ways to market you business inexpensively that are highly effective, once you know how. The key is to understand the elements or variables that go into each activity or campaign, and how they affect the ultimate outcome. This is where most people go wrong, and that’s why their marketing fails to produce the results that they’d hoped for. Often the message is weak or confusing, it’s being sent to the wrong people, or they fail to follow up. Get the formula right, and marketing can be very inexpensive – I spend less than £100 per month on marketing and I’m getting great results.
Marketing means I have to be pushy and salesy
Good marketing, done the right way is neither pushy nor salesy. It’s a …
The Business Card
This tip is not just about what you can do with your cards, it’s about what you can do with other peoples cards once you receive them.
A business card is normally exchanged before, during, or after a conversation you have with a person. The next time someone hands you a business card, try to remember something positive about the conversation you had, perhaps something personal the person might have said.
Than write it down on the business card so the next time you call them or see them, you can bring it up again.
I once had a business relationship with a person who is now a friend of mine. We met at a business card exchange, as we stood talking over our coffee and donuts, I mentioned how I loved boston creme donuts. Without my knowing, he wrote that down on the business card I …
With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.
Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.
You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of …