Look around you. You can probably count on two hands the number of items in your office or home that are etched, engraved or printed with someone’s name- magnets, key chains, coffee mugs, calendars, rulers and note cubes. Oh, and how could we forget the pen or stress ball? These items were most likely given to you at no cost at a business you frequent, or perhaps were even sent to you. These are often given out at trade shows, seminars and other events open to the public. Even the businesses that have booths at the county fair have these types of giveaways. And, some businesses just have them out in their reception area. Others, like schools, may hand out pens, folders and lanyards at orientations and open houses. This marketing tool not only builds recognition but also is a way to gain your repeat business.
Over time, this particular client has shifted more and more of his advertising towards his website. He used to put coupons in the phone book ad, and it definitely cost him. Now, for a fraction of the price, he puts his coupons online. And the great part is, he can change them at any time.
As I understand it, at least one of the phone books he advertises in charges extra for letting him put the website’s address in. Still, it saves him money because he doesn’t include the coupons anymore.
Not only that, but the website is, of course, much more flexible. Any ad you place is then out there forever. I would encourage you not to use specific prices in your advertising. Instead, direct potential customers to your website, where they can get up-to-date pricing information.
Of course, you can fit much more information on your website than …
Chances are if you live in a big city or area which has public transportation, you’ve probably seen buses driving down the street completely covered in large graphics advertising some chain restaurant or other company. I’ll be honest, when I first saw one of these buses driving through my college campus I was a bit concerned about the safety of it and wondered how in the world they could see through all that plastic! Upon further examination I realized that the material was FULL of tiny little holes that let light shine through. Now as someone who would shortly be entering the design and advertising field, I thought this was pretty genius.
Pre-tiny hole graphics, most bus advertising was done using printed signs that were slid into some metal railings and took up a 2 x 5 foot space. While at the time this was a great method, the chances …
Referrals work. Word of mouth advertising is still the most powerful form of advertising available, and it’s getting ever MORE powerful in 2004. The largest companies in this country have cut their advertising budgets over the last 10 years and directed that money towards generating positive PR and good word of mouth (a.k.a. “buzz”) for their products. (Most marketing people who are paid to buy and sell advertising would rather you didn’t know that, but it’s a verifiable fact).
So how do you build a successful word of mouth program for your business?
Offer your customers a discount on their next purchase if they refer a new customer to you. A lot of companies do this already, but amazingly, not many of them publicize it. If they remember, they mention it to you on your way out the door. Well I say you make damn sure your customer …
If you are using dull colours it is likely that no one will notice your sign. A bright, but not that which is too much flashy can help to turn heads. You should also use colours that make reading easy and distinguishable from the base colours. If it is not so then your people won’t be able to read your advertisements.
Not only colour even the way it is written can also make it appealing. If you can alter the style or the typeface or the font of the letters then that will be more appealing to you. Try to make it memorable by applying unique styles. Remember not to combine too many styles because that will again make it look like a chaos. For example, if your company name is Jones real estate. You can write it in different ways, say, JONES REAL ESTATE or JONES …
Flyers & brochures – are affordable and can be used as a direct mail piece, used in your information packet, or used during a tradeshow. Sometimes this can run you a few hundred dollars if you hire someone to do them for you, or use a do-it-yourself services from an online vendor.
News Releases-creating a news release and sending it to the media when you have some news worthy information is a great way to get free publicity. Be care though. The media only wants releases that have a clever angle or is a hot topic. If your store just got a new arrival of silk shirts by a top designer, don’t send out a news release mentioning it. Try to come up with an angle instead.
Networking – anyone who provides products or services should be networking; whether its at your local chamber or local organization. Networking is your …
We have gathered down some of the advantages and made a list of them in this article. To know more of it continue reading this article.
- These help them to establish an identity of their own and make business independently. Many of the people have confessed that they did not have the slightest notion that a company (say ABC) even existed if they had not seen the banner of the company somewhere.
- The signs attract new customers and intimidate them about the existence of you and your company. The signs draw the attention of the people and make them aware that such a company is there or such a product is sold by a company. If you don’t have a sign even your neighbour would not realize that you are there selling some of the useful items that they might need.
- It leads to a significant increase in the sales
To Gain Exposure/Brand Recognition
This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people – they won’t know the product exists unless you advertise.
Gain Immediate Sales
Many forms of advertising may gain you immediate sales. This is ideal for most, but it’s also important to realize sometimes your ads may be working even though you don’t see sales at the time the ad runs.
Announce new product/service
If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.
Now that you know WHY you should advertise, let’s look at the TYPES of paid advertising there is:
Banner and Button Ads