Flyers & brochures – are affordable and can be used as a direct mail piece, used in your information packet, or used during a tradeshow. Sometimes this can run you a few hundred dollars if you hire someone to do them for you, or use a do-it-yourself services from an online vendor.
News Releases-creating a news release and sending it to the media when you have some news worthy information is a great way to get free publicity. Be care though. The media only wants releases that have a clever angle or is a hot topic. If your store just got a new arrival of silk shirts by a top designer, don’t send out a news release mentioning it. Try to come up with an angle instead.
Networking – anyone who provides products or services should be networking; whether its at your local chamber or local organization. Networking is your …
We have gathered down some of the advantages and made a list of them in this article. To know more of it continue reading this article.
- These help them to establish an identity of their own and make business independently. Many of the people have confessed that they did not have the slightest notion that a company (say ABC) even existed if they had not seen the banner of the company somewhere.
- The signs attract new customers and intimidate them about the existence of you and your company. The signs draw the attention of the people and make them aware that such a company is there or such a product is sold by a company. If you don’t have a sign even your neighbour would not realize that you are there selling some of the useful items that they might need.
- It leads to a significant increase in the sales
To Gain Exposure/Brand Recognition
This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people – they won’t know the product exists unless you advertise.
Gain Immediate Sales
Many forms of advertising may gain you immediate sales. This is ideal for most, but it’s also important to realize sometimes your ads may be working even though you don’t see sales at the time the ad runs.
Announce new product/service
If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.
Now that you know WHY you should advertise, let’s look at the TYPES of paid advertising there is:
Banner and Button Ads
Some of the leading brand names and makers of banners stands world wide are Nomadic Displays, Nimlok, Octanorm, Discount Displays.com, Apple rock, Accura imaging, IMEX display, Alco Cutaways, Art-tech productions, Exhibit works, Display wizard, Redcliffe imaging and Magicpak.
Some overseas manufactures include Ask4plastic made by Ym-Display from China. Also Alibaba.com lists a number of overseas manufactures from the Far East like Admax Exhibition system from Shanghai, Dingyi display equipment limited (China) and Infotech.M.ltd from Korea.
A typical range of products from these manufacturers shows great versatility and style. At Display Wizard, there are a range of vinyl banner stands to suit every budget and taste. Their banner stands include scrolling banners, rollup banners, traditional banners, Cigogne tensioned cable fabric banners and flexible fabric banners.
Redcliffe Imaging has a wide range of beautiful and useful banner stand models. Starting with the cartridge banner graphic replace system (that allows quick changes of …
Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.
This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you’re printing only a few hundred brochures, this is the way to go.
If you’re printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.
But print production, especially involving color, is a complex subject and ignorance can be costly.
“The most important thing a business person should do is ask a lot of questions,” says Phil Lewis of Vancouver’s Generation Printing.
“Many small businesses try to design their own brochures without consulting with a printer or graphic designer. They don’t understand that what you see on your computer screen isn’t necessarily what’s going to be printed. Inevitably, we …
Buying ad space for TV, radio and magazines can add up quickly giving you a hefty bill to foot each month. To avoid high monthly costs for ad space consider using any space that your company may already own. For instance, if your company is already using vehicles for its everyday business, think about taking advantage of that space for advertising. Fleet graphics are a great way to maximize the use of your company vehicle and make the most out of your advertising budget. Everywhere your company vehicle travels it will take your message along for the ride.
Targeting a specific audience can be complicated at times. You must consider the audience’s demographics before placing a single ad. And then you still have to take a chance and hope that they will see or hear the ad when it airs. Fleet graphics can offer a solution to this common dilemma. …
Whether for new product launches or promotions, product displays still play a pivotal role in showcasing your brand and business. No truer is this then when it comes to business expositions, conferences, or even daily or weekly sales and specials. With years of extensive industry experience, area marketing and product display companies have the tools and expertise to help build and grow your business.
From teardrop and traditional banners to flags and customized flags, there are so many options available for brand and product displays. These items can also be created to many sizes, dimensions, or specifics you desire. They are also lightweight, mobile, and easy to put away when not in use. Whether for business exhibitions or storefront promotions, now is the perfect time to speak to banner experts about your needs and aspirations.
In addition to actual banners, stands are available as well. In fact, many business owners …
Depending on your business type, sampling could be in many different forms. No doubt you’ve seen sampling used in grocery stores.
In fact, I was in the grocery just the other day and a dude had his grill fired up and was grilling some chicken and some veggies. And the savory aroma practically carried you to the cooking area.
So, the guy was promoting his new line of homemade BBQ sauces and marinades… He gave patrons hot-off-the grill samples of the chicken and veggies marinated in his sauces.
And brother let me tell ya… that was some guuuud stuff! And did the sampling work? I immediately bought every favor he offered. And there was a long line of others, bottles in hand ready to buy.
But there’s the thing. Sampling doesn’t apply to just food. Allow me to share another example of sampling.
If you happen to be in the …
Marking products within a retail environment may not always be a straightforward proposition. With so many different items that may warrant interest, customers can easily begin to feel overwhelmed. Creating a more prominent display will ensure that new products are more easily noticed or efforts to sell specific items are able to be met with greater success.
Retailers, merchants and other business owners who choose to overlook promotional materials in an effort to curb operational expenses could be making a very costly mistake. Enticing customers to make additional purchases once they have entered a store or sales floor can result in a considerable boost in sales revenue. Acquiring signs, displays and other materials may produce a considerable return of investment.
Designing a storefront layout that will be more effective or creating a more attractive retail environment may also be advantageous. Retailers that are suffering from an unattractive layout could end …
There are many areas of the Internet that need to be learned before starting your advertising business opportunity. Multi level marketing, or MLM, is one way of generating advertising and sales at the same time. MLM is a system that allows someone to collect commissions on their own sales as well as on people they recruit under them. This used to be known as pyramid schemes.
MLM has become very popular with product sales, helping the organization build wealth by paying commissions on multiple levels. The concept from an advertising point of view is great, the more motivation you have to recruit people to sell your product, the more your product is out there on the market. Some examples of companies that use MLM are nutritional product lines, make up product lines, and home decoration lines.
Multi level marketing has been around for years and not likely to go away …