Referrals work. Word of mouth advertising is still the most powerful form of advertising available, and it’s getting ever MORE powerful in 2004. The largest companies in this country have cut their advertising budgets over the last 10 years and directed that money towards generating positive PR and good word of mouth (a.k.a. “buzz”) for their products. (Most marketing people who are paid to buy and sell advertising would rather you didn’t know that, but it’s a verifiable fact).
So how do you build a successful word of mouth program for your business?
Offer your customers a discount on their next purchase if they refer a new customer to you. A lot of companies do this already, but amazingly, not many of them publicize it. If they remember, they mention it to you on your way out the door. Well I say you make damn sure your customer …
If you are using dull colours it is likely that no one will notice your sign. A bright, but not that which is too much flashy can help to turn heads. You should also use colours that make reading easy and distinguishable from the base colours. If it is not so then your people won’t be able to read your advertisements.
Not only colour even the way it is written can also make it appealing. If you can alter the style or the typeface or the font of the letters then that will be more appealing to you. Try to make it memorable by applying unique styles. Remember not to combine too many styles because that will again make it look like a chaos. For example, if your company name is Jones real estate. You can write it in different ways, say, JONES REAL ESTATE or JONES …
Flyers & brochures – are affordable and can be used as a direct mail piece, used in your information packet, or used during a tradeshow. Sometimes this can run you a few hundred dollars if you hire someone to do them for you, or use a do-it-yourself services from an online vendor.
News Releases-creating a news release and sending it to the media when you have some news worthy information is a great way to get free publicity. Be care though. The media only wants releases that have a clever angle or is a hot topic. If your store just got a new arrival of silk shirts by a top designer, don’t send out a news release mentioning it. Try to come up with an angle instead.
Networking – anyone who provides products or services should be networking; whether its at your local chamber or local organization. Networking is your …
We have gathered down some of the advantages and made a list of them in this article. To know more of it continue reading this article.
- These help them to establish an identity of their own and make business independently. Many of the people have confessed that they did not have the slightest notion that a company (say ABC) even existed if they had not seen the banner of the company somewhere.
- The signs attract new customers and intimidate them about the existence of you and your company. The signs draw the attention of the people and make them aware that such a company is there or such a product is sold by a company. If you don’t have a sign even your neighbour would not realize that you are there selling some of the useful items that they might need.
- It leads to a significant increase in the sales
To Gain Exposure/Brand Recognition
This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people – they won’t know the product exists unless you advertise.
Gain Immediate Sales
Many forms of advertising may gain you immediate sales. This is ideal for most, but it’s also important to realize sometimes your ads may be working even though you don’t see sales at the time the ad runs.
Announce new product/service
If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.
Now that you know WHY you should advertise, let’s look at the TYPES of paid advertising there is:
Banner and Button Ads
Some of the leading brand names and makers of banners stands world wide are Nomadic Displays, Nimlok, Octanorm, Discount Displays.com, Apple rock, Accura imaging, IMEX display, Alco Cutaways, Art-tech productions, Exhibit works, Display wizard, Redcliffe imaging and Magicpak.
Some overseas manufactures include Ask4plastic made by Ym-Display from China. Also Alibaba.com lists a number of overseas manufactures from the Far East like Admax Exhibition system from Shanghai, Dingyi display equipment limited (China) and Infotech.M.ltd from Korea.
A typical range of products from these manufacturers shows great versatility and style. At Display Wizard, there are a range of vinyl banner stands to suit every budget and taste. Their banner stands include scrolling banners, rollup banners, traditional banners, Cigogne tensioned cable fabric banners and flexible fabric banners.
Redcliffe Imaging has a wide range of beautiful and useful banner stand models. Starting with the cartridge banner graphic replace system (that allows quick changes of …
Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.
This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you’re printing only a few hundred brochures, this is the way to go.
If you’re printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.
But print production, especially involving color, is a complex subject and ignorance can be costly.
“The most important thing a business person should do is ask a lot of questions,” says Phil Lewis of Vancouver’s Generation Printing.
“Many small businesses try to design their own brochures without consulting with a printer or graphic designer. They don’t understand that what you see on your computer screen isn’t necessarily what’s going to be printed. Inevitably, we …
Buying ad space for TV, radio and magazines can add up quickly giving you a hefty bill to foot each month. To avoid high monthly costs for ad space consider using any space that your company may already own. For instance, if your company is already using vehicles for its everyday business, think about taking advantage of that space for advertising. Fleet graphics are a great way to maximize the use of your company vehicle and make the most out of your advertising budget. Everywhere your company vehicle travels it will take your message along for the ride.
Targeting a specific audience can be complicated at times. You must consider the audience’s demographics before placing a single ad. And then you still have to take a chance and hope that they will see or hear the ad when it airs. Fleet graphics can offer a solution to this common dilemma. …
Whether for new product launches or promotions, product displays still play a pivotal role in showcasing your brand and business. No truer is this then when it comes to business expositions, conferences, or even daily or weekly sales and specials. With years of extensive industry experience, area marketing and product display companies have the tools and expertise to help build and grow your business.
From teardrop and traditional banners to flags and customized flags, there are so many options available for brand and product displays. These items can also be created to many sizes, dimensions, or specifics you desire. They are also lightweight, mobile, and easy to put away when not in use. Whether for business exhibitions or storefront promotions, now is the perfect time to speak to banner experts about your needs and aspirations.
In addition to actual banners, stands are available as well. In fact, many business owners …