How do you avoid wasting your money on marketing that isn’t going to result in more clients and more sales? How can you ensure you’ll get the “biggest bang for the buck?”
The answer is to go back to your marketing plan and look at your goals and objectives. You’ll also want to look at who you identified as your ideal prospects or target clients.
Then you simply evaluate these potential marketing activities based on their ability to help you achieve your objectives, and their ability to put you or your company in front of your ideal prospects.
While sponsorships and donations are in part a goodwill activity and can be very worthwhile for that reason alone, if you are evaluating them from a marketing perspective (and I recommend you do, especially if you get asked to sponsor or donate frequently) you need to make sure they will give you …
A channel is the path used to transmit the message. Campaigns depend on various channels of communication to transfer information. An integrated campaign uses multiple channels simultaneously.
Channels include electronic, direct communication, and media. As a rule, select channels and sub-channels that your targeted audience uses regularly. Presenting your message in a format that your target audience is already reading can increase the probability of your item being read.
In a multi-channel world, communication has become increasingly complex and technology based. For example, the electronic channel uses email, fax, telephone and web sites to transport messages from you to your targeted audience.
Email provides a direct communication channel, rather than a broadcast channel. Fax transmission is a physical communication medium, and has a more official aspect than email. An agent-focused web site, if you place submission forms, online support, newsletters and visual impact on it, is …
Do a check up of your follow-up system from the time of precontact to six months later. Since only 2% of sales occur after a first contact and does not go up until the fifth contact — it goes to 80% then — what is your follow- up plan of action between the first contact point and the fifth?
This means that if you e-mail them once or twice there is less than 2% they will read it. People are very busy and even if you put the same message out week after week, there is less than 13% chance that they will even notice it’s the same message.
And they will need to see it at least 5 times before they will “really” read it. Follow- up is an easy plan, that is, once you sit down and plan it out.
I read a book this weekend, Marketing Outrageously. …
Firstly, you need to listen to your consumers. I would recommend you listen to at least two groups. Firstly, talk to your existing customers, the ones having fun and ask them how you can enhance their experience. This can be done via questionnaires, newsletters or simply talking to customers one to one.
The other 50% may need to be invited into what the Germans call a Customer Parliament. This is where a group of people are invited to an open forum to discuss ideas and solutions. I have been involved with customer parliaments or focus groups with numerous businesses.
I have found the best formula is to set a time frame for the meeting, for example, thirty minutes, and then keep to that time frame; we should respect peoples’ time pressures. I would restrict the group to a maximum of 20 people. Provide them with coffee/tea and biscuits, but do …
If your private practice is not growing niche marketing can help. How can clients find you and purchase your services if you are a generalist? Being a generalist is useful when you live in a small town or remote area. Niche marketing is a specialized area of work that sets you us as an expert. You can market your niche by writing articles, creating e-books or tip sheets, and letting the media know that you are available to give interviews based on your area of expertise.
- Niche marketing is marketing your service or product to a segment of potential consumers (aka your target market).
- A niche can be based on an endless number of segments of the population: age group (e.g. teenagers), a geographical location (e.g. the city of Montreal), an industry (e.g. the mining industry), a group of professionals (e.g.lawyers), a life stage (e.g. menopause), a special interest group
Ease Of Delivery
Once a survey has been created it is deployed through the internet or organisations intranet making it instantly available to anyone with access to the internet.
Ease of Promotion
There are a number of easy ways to invite respondents to participate in a survey such as sending an email that contains a link to the survey or linking to the survey from a suitable website.
Ease of Participation
Online surveys don’t just make it easy for the publisher as most respondents find that, when compared against the traditional pen and paper survey, completing a survey online is quicker and easier and from the publishers point of view a lot less prone to mistakes such as respondents missing out questions or multiple responses being entered against single response questions.
Ease of Survey Management
With an online survey the publisher can see in real-time the response rate and summary …
Customer acquisition is the name for getting customers, and it is the first priority any business owner should put into practice. Almost anything you do in business is not as important as customer acquisition. In order to stay in business and make profits a business owner must have a full proof way to get more customers, and keeping the loyal customers you have.
With out a doubt, the way to acquire more customers is through a direct response marketing system. What this means is whatever process you choose to acquire new customers you need a built-in way of tracking response so you know where the customer came from.
The Secret is:
You must tell your potential customers where they can find you AND give them a worth while reason for doing business with your company.
Needless to say this is the secret behind all marketing. Marketing practices can be narrowed …