If you are using dull colours it is likely that no one will notice your sign. A bright, but not that which is too much flashy can help to turn heads. You should also use colours that make reading easy and distinguishable from the base colours. If it is not so then your people won’t be able to read your advertisements.
Not only colour even the way it is written can also make it appealing. If you can alter the style or the typeface or the font of the letters then that will be more appealing to you. Try to make it memorable by applying unique styles. Remember not to combine too many styles because that will again make it look like a chaos. For example, if your company name is Jones real estate. You can write it in different ways, say, JONES REAL ESTATE or JONES real estate; these look a bit different than the plain Jones real estate, which will hardly grab anyone’s attention.
Add borders to your advertisement. This will make sure that your audiences read the important part as it directly draws focus to that area. You can use contrasting colours like black and white to highlight these areas of the text.
What are the things that you should be adding to your signage?
The things that are essential for adding in the signage are the name, phone number and the working hours of your office. Remember to put all the necessary information but do not make it puzzling and haphazard with too much unnecessary information. This is because no one has a plenty of time to go through your signage. At a simple glance they should be able to get the necessary information.