I just got through reading a post, written by a stay at home mom named Jennifer, on one of the home-based business forums I frequently visit.
Apparently, she’s in serious legal trouble, due to the fact that she’s been involved with an illegal porn spam project that affected millions of people across the country.
In her post, Jennifer gives all the details, including how and why she got sucked into the scheme, which was obviously for the money.
She was making $9,000.00 a month.
I’m sure as heck not here to pass judgment on Jennifer. Truth be told, I feel bad for her.
But her story brings up a very interesting point.
In her own words, she admits what she did was wrong. But because she was being paid so well, she “put her ethics aside”.
And lest you think Jennifer’s story is some isolated case, let me assure you, it’s not.
While it may be an extreme example, there are plenty of business owners who have “put their ethics aside”, in the hopes of making more money.
And the sad truth is, it’s actually a lot easier to make money when you do it ethically.
Let me explain why.
If you’re an unethical business owner, you don’t get to take advantage of repeat or referral business.
Once you’ve treated some one unfairly, they ain’t gonna be coming back for a second round.
As a result, you’ll NEVER get your hands on the biggest profit center in your business (the repeat and referral income).
I was at a seminar in Chicago last year and one of my mentors, Dan Kennedy shared his story of speaking on the Peter Lowe Success Tour, where he sold millions and millions of dollars worth of his products.
He explained that if all he accomplished at those events, was to sell his product from the stage, he would’ve never wasted his time.
Dan knew that every time he sold a product, he also gained a new client, and when they were happy with the product, they’d come back and buy again.
As a result, each time he made a sale, he put money in the bank that day. But because he knew that each new client was worth X number of dollars to him (in repeat sales) he also put money in his “future wealth” account.
And I’ve got to admit, since hearing his story, my own view of business has completely changed.
In my own businesses, I now concentrate on my “future wealth” bank account just as much (if not more) than I concentrate on my daily sales bank account.
As a result, my “future wealth” income has almost surpassed the amount of money I make from daily sales.
In the months and years to come, my “future wealth” will completely overshadow my daily income.
But here’s the deal:
If you’re an unethical business person, you’ll never be able to do what I’ve just shown you.
Because you’ll never get any repeat business.
To build “future wealth” requires that you give your clients the best possible quality and quantity of services and products.
Which in turn, requires that you do business in an ethical manner.