Before you can develop a successful marketing idea, you must have a plan that identifies the need, the problem and the solution to the problem that exposes the opportunity. The most efficient way to do this is to survey your present customers to find out what their needs are and how you are presently meeting those needs. Ask them questions patterned after the questions in this article. With this information, you’ll know the hot buttons to push to attract new customers and clients.
Assemble all ideas into an action plan. Prioritize the plan and detail the action steps to get it accomplished. Take action, no matter how small it may seem. Just do something to get your creative juices flowing. Take a walk, listen to music, meditate, exercise, do a crossword puzzle. Test your creative impulses by listening to your inner voice. Write out your plan, first in broad terms (yearly, monthly, weekly) then down to the minute details (daily, hourly).
Measure the action. Test and study possible conclusions. If your test works with one market, it might work with another market with a little tweaking. Test new headlines, new offers and guarantees in your direct mail. Offer bonuses for responding sooner rather than later. Instill a sense of urgency in your message.
Using your new measurements, expand your horizons into new territories. Find a hungry niche market, then develop a series of products that you can sell in a packaged system. Once this niche is successful, sell the method you used to sell to that niche and encourage others to follow your suggestions in “their” niches.
“Innovation is like a road in the country. Where there was never a road, many people walked together, and the road appeared from their efforts.”- Harold McAlindon