- Tailor the workshop to the economy. In other words, acknowledge the problem. So if your workshop is about helping women over 50 live their dreams, change it to Living Your Dreams Over 50 … Even When the Economy is Down. Or make it about finding your dreams after being laid off, or managing fear while pursuing your dreams in a poor economy. Your fundamental message doesn’t have to change … you just dress it up in slightly different clothing.
- Use unconventional marketing methods. Advertising and flyers may not be the most effective way to enroll a workshop in lean times. For one thing, affordable ads are not usually big enough to effectively describe a workshop, unless it’s very targeted and easy to ‘get’, i.e. quitting smoking, or stress-reduction. If you’re teaching motivational or inspirational work, consider using an affiliate program, viral email marketing, distributing articles through targeted ezines, working your
You can let your creative juices flow and mount a low-cost promotion effort, using a potpourri of attention-getting strategies to bring your message to the AutoVillage.
Now, to be sure, conventional advertising is valuable. If your enterprise is large enough or if you’re selling numerous product lines, you may find that a full-fledged media campaign is the most efficient and cost effective way to promote your business.
If money is tight, however, or you’re not sure you can amortize the heavy cost of a media campaign over a period of time, the following is a assortment of low-cost techniques you can try. Not all may be appropriate for your particular business, and certainly it would be costly to try them all. But you’re sure to find some ideas that will work for you.
PARTIES. Everyone loves a party. Why not celebrate the anniversary of your business or some special …
First step of marketing success is understanding what strategies are available for you in your business.
From my own years of research I have found 74 different ways to generate a potential customer for every industry and that doesn’t include the dozens of ways to generate inquiries online. The 74 strategies are all used for offline promotion.
I’ll just share with you a few of the best, yet least known strategies here below.
Do you know what strategic alliance, host beneficiary and proactive referral strategies are? What about piggyback invoice mailings, reverse host beneficiary, invitation closed door sales, loyalty programs and school newsletter ads?
Of these strategies the ones I like the best are proactive referral systems, where you offer an incentive to your customers soon after they buy, to refer other customers to you and promote this through a letter to your customer within days after buying. This works …
- People don’t like ads until they see something they want or need.
- Headlines should always illustrate the best, specific benefits of one’s offer. Cryptic headlines might be fun, but they simply can’t compare (in terms of results) to an honest headline that spells out your offer.
- Tell your prospects exactly what you want them to do. Don’t assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don’t forget to provide the link or address.
- Every ad you place is an opportunity to rate your copy. A mediocre ad won’t get many responses, but a great ad can clicks almost anywhere. Don’t waste your time placing ineffective ads, always check your results.
- Networking with others is a good way to make sales, but nothing beats
Use A Headline
As obvious as this may sound, far too many businesses omit the use of a headline when compiling their ads in a bid to get as much information into as little space as possible. Unfortunately, this is bad economy.
If there’s no headline, there’s nothing to grab the reader’s attention so it’s far better to cut out some of the waffle in your text and make room for a great headline that’ll reach out from the page and entice potential clients to read your text. When it comes to writing ads, there’s no such thing as good business marketing without the use of headlines.
Know Your Market
An ad placed in “The Lady” will be targeted at a completely different audience to one placed in “Mother and Baby”. Both groups could well be potential clients but when it comes to business marketing, it’s important that each ad …
As Webster Dictionary’s definition suggests, marketing expertise is base on obtaining objective knowledge and using it to develop methodologies and principles. It all begins with gathering, managing, analyzing and systematizing information.
Marketing is far more than tactics. A sound marketing strategy begins with analysis. Therefore the word ‘science’ aptly reminds us that first-rate marketers do their homework by researching the marketplace, competition and customer preferences, just to name a few. The goal is to take a crap shoot and turn it into an informed decision. Is there still risk? Absolutely, but it’s greatly reduced.
There are a number of textbooks devoted solely to the types, validity, merits, descriptions, etc. of various marketing research methods. Some are quite complicated, while others less so. Since research and analysis are particular interests of mine, I’m tempted to provide you with specific details on each type. But you’re in luck… I will resist the …
A guide to advertising
- Create unique and distinct formats and be sure to use them whenever you use your company name.
- Your branding should be done properly.
- Ensure that everything is well organized and easy to follow and maintain.
- Ensure that your advertisement includes all the important information about your business.
- Provide the contact details so at the customers finds it easy to contact you whenever they feel the need.
- If you are including the price of the commodities you sell then make sure that you provide all relevant information to your customers so that they are easy to find and remembered.
- All the information that you include should be relevant and up to date.
- Simple language should be used to make the people understand your objectives.
Where can you advertise?
There are several medias by which you can reach out to your target audience. These are newspaper, television, radio, …
Do you hear an “Ah-ha!” coming? Before I take you there, let’s talk about catch-22. Most people just entering Web design or freelance get the old “Get experience before we can hire you.” OK, how am I supposed to get experience if no one will hire me?
Back to the “eureka.” What kind of business typically has little or no money to invest in a Web site? Let’s say it together, “non-profit organizations.” That was lesson number one. Build a portfolio by offering your services to charitable organizations. It’s win-win because you get the opportunity to add to your portfolio as well as make a contribution to a good cause. The only drawback is finding the time to do it outside of your “pays the bills” job.
Oh, you’re not a Web designer, programmer, or code-head? No problem! Get out pen and paper or load up your favorite word processor. …
If you don’t enjoy it, you’ll never ‘find the time’
If the idea of marketing and selling your services leaves you with a yucky feeling in the pit of your stomach, then let me assure you, you’ll never ‘find time’. As long as you feel like this, there will always be a more attractive activity pulling your attention. Even if your fairy godmother gifted you with two whole weeks, you’d still find ways to avoid marketing and selling. It’s called ‘Creative Avoidance’.
Is your problem is really a ‘lack of time’ or are you creatively avoiding marketing and selling?
If your business isn’t structured properly, you’ll never find the time
If meeting your revenue goals is dependent upon you working with clients 4-5 days a week, then it’s going to be really hard to find time for marketing. You may need to take a closer look at your pricing structures …
Delight your Clients
Anyone with half a brain can satisfy a customer. But only when you continually delight customers will they keep coming back. You should aim to exceed your customers expectations on every interaction that they have with you. Do this consistently, and you will have a customer for life.
For example, you think your loyal client could benefit from reading a section of your ebook or an article you’ve written? Surprise them and make it a gift. Sure, you could say, “I’ll give you a fifty percent discount.” Forego the money. Give your client a reason to stick around and spend a thousand dollars instead.
Personalise, personalise, personalise
“We are entering an era where one size no longer fits all-or even a few. We are entering an era where one size fits one. It is highly personalized, customer-centric, customer-driven.” (From One Size Fits One: Building Relationships One Customer …