Executing “Hit or Miss” marketing techniques.
Many entrepreneurs and small business owners buy advertising without exploring whether or not the venue is appropriate for them, or if it will appear in a place or manner that potential customers will respond to – or even see. Marketing dollars spent correctly will bring you sales. Marketing dollars spent incorrectly will not only cost you money, but will cost you your business-esteem. All marketing needs to have a “fit” with an overall initiative. They must convey a consistent message. Using advertising for name recognition is felt to be a good move by inexperienced business people. Experience dictates that success is best when even your “name recognition advertising” relates to a common theme.
Networking is one of the most important parts of marketing for the small business person. Many entrepreneurs look to groups such as Chamber of Commerces, Business Network International, and …