- Have you spent more then $3,000 in trade show marketing & exhibiting?
- Were your new prospects and sales results less then you expected?
- Did you leave the show tired and exhausted?
- Did you arrive at the trade show just in time to set up?
- Were you under-staffed in your booth?
- You have exhibited less than 5 times?
- Are you questioning whether you will ever exhibit again?
If you answered YES to any of these questions, you need to read these top 10 strategies to increase your trade show marketing success.
The majority of companies and destinations I see exhibiting at trade shows do a terrible job. These same under-performing companies then complain to show management that it was management’s fault they did not sell more.
Usually these same poor promoters wonder why their sales stink, … and it’s usually not just at the trade shows.
Trade show marketing done properly …
Build a sales force for you.
Don’t think that sharing your profits will make you more money?
Here is an example of how an affiliate program can make you a lot of money.
One of the top internet marketing sites online is http://www.marketingtips.com. This is the site of the late Corey Rudl.
Rudl made millions of dollars from this site, and it’s reputed that he had about 70,000 affiliates marketing his program.
Imagine what a major increase in traffic you will see when you have all of these links pointing back to your site, as well as affiliates marketing in markets you might not have considered.
It’s the power of leverage. You spend less time and less money marketing, and you make more sales.
Increase your links in the search engines.
You can also use your affiliate program to increase your rankings in the search engines, as well as increase …
Over time, this particular client has shifted more and more of his advertising towards his website. He used to put coupons in the phone book ad, and it definitely cost him. Now, for a fraction of the price, he puts his coupons online. And the great part is, he can change them at any time.
As I understand it, at least one of the phone books he advertises in charges extra for letting him put the website’s address in. Still, it saves him money because he doesn’t include the coupons anymore.
Not only that, but the website is, of course, much more flexible. Any ad you place is then out there forever. I would encourage you not to use specific prices in your advertising. Instead, direct potential customers to your website, where they can get up-to-date pricing information.
Of course, you can fit much more information on your website than …
In the early 1920’s Henry Ford launched his assembly-line produced Model T. The car was relatively inexpensive, yet of good quality for the time. In order to reach production goals, the company decided to offer only one color of the car—black. “You could have any color you wanted, as long as it was black”, the saying went. With this strategy, Ford quickly dominated the market, capturing up to 57% of the car market at its height. It was a brilliant initial strategy, but Ford eventually faltered. He simply forgot to listen to his customers that were asking for additional color options. General Motors saw this trend, and capitalized on it, producing cars in a multitude of color options and quickly taking back much of the Ford market share gains. With all the innovative ideas, industry-changing processes, and brilliant strategies Ford came up with, he forgot the most basic …
Although there so many sports which may have basketball jersey printing with some other colors and fashoins, there are a few specific ones that have been considered the most effective looking jerseys in sports. The league of the NBA, specifically, has some very cool jerseys. But, from 30 great teams and jerseys to pick from, bed mattress it possible to pick out 5 best? It’s quite difficult, but listed below are 5 jerseys that jump out among the numerous different jerseys disseminate among different sports.
Ever since basketball was introduced as being a major sport, all of the professional players are actually wearing these Custom Basketball Jersey. The basic idea surrounding them has not changed, what has changed are merely aspects including the designs and fabrics which might be utilized to create these. They have basically evolved over time being what they are today however the popularity of these …
Chances are if you live in a big city or area which has public transportation, you’ve probably seen buses driving down the street completely covered in large graphics advertising some chain restaurant or other company. I’ll be honest, when I first saw one of these buses driving through my college campus I was a bit concerned about the safety of it and wondered how in the world they could see through all that plastic! Upon further examination I realized that the material was FULL of tiny little holes that let light shine through. Now as someone who would shortly be entering the design and advertising field, I thought this was pretty genius.
Pre-tiny hole graphics, most bus advertising was done using printed signs that were slid into some metal railings and took up a 2 x 5 foot space. While at the time this was a great method, the chances …
THE SEARCH FOR SILVER BULLETS
In my two decades of experience thinking about marketing related problems, a number of observations have impressed themselves upon me so that they have now become personal marketing principles. Among these I include the well worn maxim, “There are no silver bullets.”
I know that a lot of business people wish there were indeed a silver bullet, a top secret marketing tip that they might be privy to. This would help them find relief from having to do any further homework, any further study or thinking or work.
When you stop and think about it, virtuosity in any endeavor is the result of a hours of practice, preparation and sweat equity. Some people have natural abilities, but unless sharpened and honed the most gifted musician, athlete or sales professional will falter. Applying oneself to think from a marketing point of view is not natural to …
The Magic Number
Implement a “advertise 1 item at a time” motto for your advertising strategy. Does that mean you can’t SELL more than one item at a time? No… but wait until AFTER the sale.
When a customer sees more than one of a product offered at unbelievably low prices, he’s confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination – one of marketing’s greatest thieves. Instead, offer the consumer a product that compliments his purchase in a nearby display… or even at the register. You’ll make extra profits instead of losing a sale.
Outsmart Your Competitors
Your competition is looking for you in all of the usual places. Don’t go there. Quietly look for new methods of advertising and new markets to target.
Niche markets provide the perfect sneak tactic for reaching new clients. Here’s they key… sub-divide your current market …
Use the mastermind principle which says more brainpower brought to bear on an issue means more ideas and greater insight. Gather together a mixed bag of thoughtful, intelligent people who have an interest in helping you create breakthroughs in your enterprise.
Adding brains to the brain trust produces non-linear results. Breakthrough results. Unreasonable results. Quantum Results. Because of the interactions among several people’s ideas bouncing off each other, the increased thinking- effectiveness can be multiplicative or even exponential.
Enroll people into your marketing brain trust. Find people who have a vested interest in your success, or the success of your business. You can’t have a great brain trust unless people are truly committed.
Your marketing brain trust can take different forms. If you want it to be official (and tax deductible) call it your Board of Advisors. Make it the board’s job to help you pilot your venture. You can …