Use a Rifle NOT a Shotgun
Rifles leave a neat, clean hole where you point them. Shotguns scatter shot in the general direction you point them. Most failed marketing efforts are born in a scattered marketing message aimed at the world.
Let’s say you were trying to sell a snowboard. To effectively sell a snowboard to a fifteen year old requires an entirely different conversation than selling the same item to his mother. Therefore, commandment #1 directs us to segment our possible customers into different groups who share common concerns. If your product could be sold to a fifteen year old or a 40 year old, you’d better decide who you are going to focus your marketing efforts upon for the greatest success.
KNOW Thy Customer Like Thyself
Following commandment #1, we selected a targeted group of people for our marketing message. Now, we MUST understand that targeted market as …
The internet is loaded with blogging sites that allow you to set up a blogging site, literally within five minutes.
These sites are completely free and allow for you to pick your own web address and template. All you have to do is supply the postings, and allow for others to post their thoughts as well.
They will also allow for you to download a picture of yourself which is perfect for allowing your customers to identify with you, by putting a face with your name.
You can also add your blog address to your signature when you e-mail people. They can click on it and get a feel for you, and the benefits your products and services can offer them.
Don’t forget about adding your blog site to your business cards on your next order.
The next time you are talking to someone, wether it is in person or …
In some buildings, elevator ads created with a great visual appeal and creativeness in mind have become the most attention grabbing advertisement channels ever. From fully wrapping the elevators to the digital elevator display screens, all these mediums have become very famous among the small businesses and the residents likewise.
Advertising campaigns don’t always give you the benefit to control your audience, but this isn’t the case with elevator advertising. Using this channel you can choose the audience of your choice by selecting the regions, neighborhood and even the types of building like commercial or residential, all by yourself. This factor of having the option to choose your own audience with your advertising budget is only available to you in this medium of advertising.
The afford-ability of elevator ads is perhaps the most attracting feature for small companies with smaller advertising budgets. You can surely spend hundreds …
There are a variety of pricing strategies in existence. Each strategy is used in a different set of circumstances. Some of the things to consider when choosing the best strategy for your situation are your costs; both short term and long term sales and profit goals; competitors’ activities; and customer lifetime value. While there are others, a few of the more popular pricing strategies available to you are:
- Cost plus mark-up. Here, you decide the profit you want to make before setting the price. Figure out your costs and your selling price is simply your costs plus your pre-determined profit number. This approach helps keep your profitability top-of-mind, but may also result in prices that are out-of-line with customer expectations and competitor pricing.
- Competitive pricing. When competitive pricing, you look at the prices your competitors are charging and use those prices as a benchmark when pricing your own products. You
Start planning well ahead. You already know this, right? Keep yourself as organized as possible right from the beginning — even before you book your space. You know how carefully today’s brides plan their weddings. Months, even years ahead, they start thinking about the church, the reception, the dresses, the flowers, the cake. And of course, the cost. Well, you’re the bride. Grab your planning book and start writing down everything you must do to get yourself ready for a successful trade show season — next year’s.
Even before you decide to go into a show or two you should have a hard look at the costs and expected returns. This is why you create a trade show budget. Whether you admit it or not, everything has a cost, and trade shows are no exception. Remember that your objective is to make sales, or at least generate opportunities to …
It is a plastic material with a quality of being transparent. The property of being transparent makes it perfect for various signage applications. The transparent signs are mostly used by mega malls and business centers.The sign companies excessively use acrylic in order to produce pertinent products.
The directional signs are meant to help people find directions. This kind of display boards are placed by the roads and buildings. The use of directional signs makes it easy for people to travel, find locations and other directions.
Persuasive signage is used for marketing and promotional purposes. It influences customer behavior by displaying attractive images and content. Most of the persuasive signs are used to promote a product or service. It is also an unmatchable way of promoting a brand.
An illuminated advertisement board is a way to display something 24 hours a day. The nightlife …
Not Knowing Who Your Audience Is and What They Think
Your audience is your public, your prospects, your clients and potential clients. For most businesses, that doesn’t include everyone in the general public. If you are a swimming pool cleaner, you will get the most from your advertising budget by promoting to pool owners. You can get an even better response if you know what concerns pool owners have about the cleanliness of their pools.
The best way to learn more about your prospects, who they are and what they think, is by survey. But if you can’t do a survey, you can learn more just by talking to current customers, looking back through past sales, evaluating trends, and studying what works for your competition. Promote directly to the concerns of prospects rather than just telling them what you offer.
Not Being Consistent
- Message — What is your message? Based
Population Growth and Economic Clout Tell Powerful Stories
Overall, says Multicultural Marketing Resources’, Lisa Skriloff: “The African-American, Hispanic and Asian populations have a combined buying power of more than a trillion dollars and minority populations are fast becoming the majority population in major markets.” But shifts in thinking toward culturally based marketing–targeting ethnic segments based on their cultural framework–will expand, creating multicultural marketing opportunities in still new ethnic segments in places where they are numerically significant.
California diversity consultant, Rhonda Albey, cautions: “Appreciate the diversity within groups as well as among groups. Terms like ‘Hispanic’ and ‘Asian’ are frequently used without acknowledging the wide-variety of peoples such terms include. ‘Asian’ can refer to any one of hundreds of nationalities, language groups and cultures. Entrepreneurs need to be aware that what appeals to Chinese-Americans in California may have little appeal for Korean-Americans in New York, although they’re all Asian-Americans.”
Culture as …
Give yourself permission to redefine marketing to fit your style.
A program participant was very good at her profession as a lawyer but was very uncomfortable with marketing. I have clients brainstorm and write down their strengths and passions. She expressed she had very few on her list. It doesn’t matter how many are on your list as long as you pay attention to what’s there. Some people have 30-40, others have 5-10. She chose her top 3.
Out of her 3 the main passion and strength on her list was one-on-one conversations. We then began thinking of who might be good strategic partnerships for her business. She was thrilled she could not only market from her favorite and most comfortable approach, but also choose her favorite environment, which happened to be in a cozy coffee shop. However, that wasn’t all that was holding her back. She had …