Do a check up of your follow-up system from the time of precontact to six months later. Since only 2% of sales occur after a first contact and does not go up until the fifth contact — it goes to 80% then — what is your follow- up plan of action between the first contact point and the fifth?
This means that if you e-mail them once or twice there is less than 2% they will read it. People are very busy and even if you put the same message out week after week, there is less than 13% chance that they will even notice it’s the same message.
And they will need to see it at least 5 times before they will “really” read it. Follow- up is an easy plan, that is, once you sit down and plan it out.
I read a book this weekend, Marketing Outrageously. …
Firstly, you need to listen to your consumers. I would recommend you listen to at least two groups. Firstly, talk to your existing customers, the ones having fun and ask them how you can enhance their experience. This can be done via questionnaires, newsletters or simply talking to customers one to one.
The other 50% may need to be invited into what the Germans call a Customer Parliament. This is where a group of people are invited to an open forum to discuss ideas and solutions. I have been involved with customer parliaments or focus groups with numerous businesses.
I have found the best formula is to set a time frame for the meeting, for example, thirty minutes, and then keep to that time frame; we should respect peoples’ time pressures. I would restrict the group to a maximum of 20 people. Provide them with coffee/tea and biscuits, but do …
If your private practice is not growing niche marketing can help. How can clients find you and purchase your services if you are a generalist? Being a generalist is useful when you live in a small town or remote area. Niche marketing is a specialized area of work that sets you us as an expert. You can market your niche by writing articles, creating e-books or tip sheets, and letting the media know that you are available to give interviews based on your area of expertise.
- Niche marketing is marketing your service or product to a segment of potential consumers (aka your target market).
- A niche can be based on an endless number of segments of the population: age group (e.g. teenagers), a geographical location (e.g. the city of Montreal), an industry (e.g. the mining industry), a group of professionals (e.g.lawyers), a life stage (e.g. menopause), a special interest group
Ease Of Delivery
Once a survey has been created it is deployed through the internet or organisations intranet making it instantly available to anyone with access to the internet.
Ease of Promotion
There are a number of easy ways to invite respondents to participate in a survey such as sending an email that contains a link to the survey or linking to the survey from a suitable website.
Ease of Participation
Online surveys don’t just make it easy for the publisher as most respondents find that, when compared against the traditional pen and paper survey, completing a survey online is quicker and easier and from the publishers point of view a lot less prone to mistakes such as respondents missing out questions or multiple responses being entered against single response questions.
Ease of Survey Management
With an online survey the publisher can see in real-time the response rate and summary …
Customer acquisition is the name for getting customers, and it is the first priority any business owner should put into practice. Almost anything you do in business is not as important as customer acquisition. In order to stay in business and make profits a business owner must have a full proof way to get more customers, and keeping the loyal customers you have.
With out a doubt, the way to acquire more customers is through a direct response marketing system. What this means is whatever process you choose to acquire new customers you need a built-in way of tracking response so you know where the customer came from.
The Secret is:
You must tell your potential customers where they can find you AND give them a worth while reason for doing business with your company.
Needless to say this is the secret behind all marketing. Marketing practices can be narrowed …
If you own a retail or physical location for your business, it is likely that you use a cash register, cash drawer, and printer receipt at your point of sale. If you do, you might as well make them into point of sale marketing materials. For one thing, if you place certain items you are hoping to move quickly near the cash register, customers can use change or extra money to purchase those items as a spontaneous purchase. You may find that this works best as a point of sale products if you mark them as on sale, clearance, or marked down.
For the best results on cash register point of sale products, you should also dress them up a bit. Use merchandisers like toppers or attractive dispensers. With something like that with the merchandise, it will draw a customer’s eye even if they wouldn’t have normally considered the product. …
Use a Rifle NOT a Shotgun
Rifles leave a neat, clean hole where you point them. Shotguns scatter shot in the general direction you point them. Most failed marketing efforts are born in a scattered marketing message aimed at the world.
Let’s say you were trying to sell a snowboard. To effectively sell a snowboard to a fifteen year old requires an entirely different conversation than selling the same item to his mother. Therefore, commandment #1 directs us to segment our possible customers into different groups who share common concerns. If your product could be sold to a fifteen year old or a 40 year old, you’d better decide who you are going to focus your marketing efforts upon for the greatest success.
KNOW Thy Customer Like Thyself
Following commandment #1, we selected a targeted group of people for our marketing message. Now, we MUST understand that targeted market as …
The internet is loaded with blogging sites that allow you to set up a blogging site, literally within five minutes.
These sites are completely free and allow for you to pick your own web address and template. All you have to do is supply the postings, and allow for others to post their thoughts as well.
They will also allow for you to download a picture of yourself which is perfect for allowing your customers to identify with you, by putting a face with your name.
You can also add your blog address to your signature when you e-mail people. They can click on it and get a feel for you, and the benefits your products and services can offer them.
Don’t forget about adding your blog site to your business cards on your next order.
The next time you are talking to someone, wether it is in person or …
In some buildings, elevator ads created with a great visual appeal and creativeness in mind have become the most attention grabbing advertisement channels ever. From fully wrapping the elevators to the digital elevator display screens, all these mediums have become very famous among the small businesses and the residents likewise.
Advertising campaigns don’t always give you the benefit to control your audience, but this isn’t the case with elevator advertising. Using this channel you can choose the audience of your choice by selecting the regions, neighborhood and even the types of building like commercial or residential, all by yourself. This factor of having the option to choose your own audience with your advertising budget is only available to you in this medium of advertising.
The afford-ability of elevator ads is perhaps the most attracting feature for small companies with smaller advertising budgets. You can surely spend hundreds …