General advertisements and other high profile activities contribute to your company’s image. These points of contact with your target customer help mold your image, which in turn can create loyalty from your customers.
Donating money, services, and/or time can build trust and a positive image for your business. Philanthropy contributes both toward your branding efforts and your company’s internal well being.
New Product Pipeline.
New products in development represent your future sales. If you get feedback from your customers or potential target market then design new products (or change existing ones) to meet their needs, you are ensuring a demand for your products in the future.
Short Term Strategies
Reduced Price Sales.
Limited time sales encourage customers to act. You likely have customers intending to buy but have not “gotten around to it”. Holding a sale will give them incentive to purchase.
Group Discounts and Offers.
Discounts or other offers to a specific group can help exposure your business to new customers, resulting in a sales surge.
Pay-Per-Click Search Engines.
Pay per click search engines are another way to become visible to new customers. Use them carefully, however. Do not bid more per click than the profit you expect to make from that click.