Promotional Products Made Simple
Promotional products marketing fits easily into any advertising budget. Promotional products complement and actually increase the effectiveness of other advertising media. They can be directed to selected audiences, which dramatically increases their effectiveness. And they remain in use for long periods of time to repeat the advertising message each time the product is used, without extra cost per exposure. People like to receive them. And since the items are useful and appealing, they are effective as incentives and motivators. Because there are so many products available, there is a lot of flexibility in planning a successful promotion.
The Power of Promotional Items and Gifts
In 1993, a Baylor University study2 found that salespeople who handed out promo items received 22% more referrals than those who did not give out free gifts. In addition, when compared to coupons (discount offers), promotional goods produce more sales, according to a 1993 Southern Methodist University study3. Within the food delivery industry, the study found that “customers who received promotional products reordered up to 18% sooner than those who received coupons and up to 13% sooner than those who received no promotions.” A similar 1994 SMU study4 of dry cleaning customers discovered that “new customers that received promotional products spent 27% more than those who received coupons.”