Chances are if you live in a big city or area which has public transportation, you’ve probably seen buses driving down the street completely covered in large graphics advertising some chain restaurant or other company. I’ll be honest, when I first saw one of these buses driving through my college campus I was a bit concerned about the safety of it and wondered how in the world they could see through all that plastic! Upon further examination I realized that the material was FULL of tiny little holes that let light shine through. Now as someone who would shortly be entering the design and advertising field, I thought this was pretty genius.
Pre-tiny hole graphics, most bus advertising was done using printed signs that were slid into some metal railings and took up a 2 x 5 foot space. While at the time this was a great method, the chances of you being able to grab the attention of thousands of people in such a tiny space going 30 miles per hour down the road is fairly slim. These small billboards also didn’t offer much advertising real estate and therefore the bus companies probably didn’t make much off the deal.