If you invest in business cards you may as well get maximum effectiveness out of them. Your business card should be a mini-billboard to pre-sell your product and service and generate leads. It should never be a listing of your contact information along with your company logo.
Author Debbie Jenkins publishes a free eBook that provides tips on improving the effectiveness of your business card. The title of this hard to find gem is “Card Shark.”
If you use coupons never offer just one choice. Multiple coupon offers of three items always out pull coupon offers of only one item.
Many of your prospects will decide ‘no’ to an offer simply because you haven’t given them options to choose from. A single offer is basically an ultimatum, take it or leave it.
Many will leave it.
This is an outstanding medium to use for communicating directly, one-on-one with your clients and prospects — but only if you can clearly define your target market.
A shotgun blast to every name and address in a particular area will seldom prove profitable.
Make certain your direct mail offer includes the a compelling headline, an offer, a USP, and a call to action, and preferably a deadline. Without these your direct mail offer will fail to produce measurable and predictable results.
Constantly test your offer, your headline, your guarantees, and all aspects of your communication to determine if a better response is possible.
Strive to improve the quality of your advertising and marketing responses and you will find your marketing results improving exponentially.
“Free” publicity can be one of the best sources of marketing. Publicity generates credibility and trust. publicity can also generate clients who are pre-sold on you and your product and service.
Yellow Page Advertising
Most advertisers seriously miss the boat when using this medium. They run ads that are nothing more than a simple business card with contact information on it.
To be successful at Yellow Page advertising you must provide a Unique Selling Proposition, an offer, and a call to action as a bare minimum.
Anything less is a waste of your advertising dollars.