This statement seems logical “Ask your clients what they want and then sell it to them”. But time after time people go into business and sell what they make rather than make what they can sell. It’s mind boggling when you talk to people who have just started a business thinking I have a great idea that everyone will want.
So be it, it might be a good product but a little due diligence will go a long way. How about doing a little market research to see if there really is a demand for your idea that you think there is. The best part is, now with the Internet you can do market research without breaking the bank. How many business ideas could you have saved time, money and the frustration of not pursuing it, if you did some research to really find out whether or not you were going to make any money in the first place?
There are plenty of software programs online you can use that allow you to do exactly what I have been talking about. Test potential market places or survey your existing client base to find out exactly what they are looking for in your product or service and how you can tap into their mindset and deliver more than they expect.
It’s a win-win for everybody:-)