Get the people’s attention
The main reason you are designing the signboard is because you want to pass a message and there is no way that you will pass the message if you don’t get the attention of the people that you are targeting. You should avoid using a regular design that nobody will remember. You should consider the size of sign board and its location. As rule of thumb, the board should be of the right size for everyone to remember it. It also should be strategically located to get the people’s attention.
Pay attention to the lifetime of the board
Different boards are used for a given time. The duration should inform you on the right material that you should use in designing it. If you are going to use it for only a short period of time you should use aluminum or any other material that has the ability to last for a long time but if you are using it for only a short time you should use a paper or any other light material.
Less is always more
We are living in a world with plenty of information and your message will be lost if you don’t get the people’s attention at the right time. You should be cautious of the text and images that you use. As rule of thumb, you should use only the essential information that you want the people to know about. Including plenty of information gives the sign board a crowded look thus difficult to read. In addition to being cautious of the amount of text that you use you should also leave a lot of space around the edges of the design elements.
Play around with color
According to research studies, the color that you use has a great impact on the success of the message that you want to convey. For a more finished look, you should go for a single color scheme such as using yellow text on a black background. Experts report that bright colors tend to draw the people’s attention to the signboard but you should be cautious of how you use them. When you are looking to emphasize the main message, you should use a color photograph.
Make use of contrasting typefaces
When you create contrast you easily get the people’s attention thus easily pass the message. You should combine two contrasting typefaces such as italic and roman or bold and thin lines.