Submit articles online
If you enjoy writing, a great way to drive more traffic to your web site is by submitting articles online. Find publications that your target market reads, and submit your articles there. Some sites offer directories of articles that others can use in e-zines or blogs. Submit to as many sites as possible, and don’t forget to include a short bio at the end. Reference your contact information, including a link back to your web site.
E-zines help you keep in touch with clients, customers and colleagues. This is also another opportunity to send more traffic to your site.
Blogging is becoming much more popular these days. Blogs are less formal than e-zines, allowing you to become more up close and personal, while still promoting your business.
Although this also falls under the category of online networking, posting to message boards is a great way to showcase your expertise. Offer a solution to a problem someone has posted about, or offer a helpful tip. The more you come across as being an expert in your field, the more you will build your credibility.
Advertise in online publications
This option is not the least expensive way to get your business noticed, but can help if you know your target audience. There are plenty of sources for finding lists of publications that allow advertising.